Pancreatic Cancer Action Network

A nonprofit dedicated to improving the survival rate of one of the deadliest cancers.

PANCAN needed to raise awareness of the organization and the disease, and money to fight it through research and clinical trials. To combat their awareness problem, we recommended focusing our efforts on developing a campaign that would encompass more than just the organization, but rather something that would define a movement and serve as a call to arms.

We created a new branding campaign for the organization and rallying cry for the cause called Wage Hope. Embodying the relentless yet embracing spirit of the organization, Wage Hope defines a cause that demands a relentless dedication to progress, but that also provides the promise of a brighter tomorrow for pancreatic cancer patients and their families. Since launching the campaign, their yearly donations more than doubled and the five-year survival rate for Pancreatic Cancer has increased from 6% to 10%.