Ruffles Hometown Limited Edition Akron Packaging

An engaging package for a great cause.

During the week of the 2022 NBA All-Star game, the Lebron James Fam Foundation, Ruffles and the PepsiCo. brand team created a charity event for the kids of Akron to benefit the ipromse school, where these Akron themed bags we designed were distributed to the kids. Area code 330 is a point of pride for those from Akron, which is a common theme used throughout the details of this limited edition bag that celebrates his hometown. A quote from Lebron himself adorns the back of the packaging, inspiring everyone to “own what makes you, you”, or in other words, Own Your Ridges.