Marketing Effect
Blend artistry with strategic marketing outcomes
Harmonize superior visual branding with strategic results. Grand Effect’s marketing team is led by Andy Slipher, a highly experienced marketing strategist with a track record for measurable impact. Together with our team, we craft narratives that not only captivate, but also convert.
Marketing Outcomes
We create powerful results, not just beautiful content and visuals. Here's just a taste of the outcomes we've helped others achieve.
Go-to-market new product strategy and launch for a $20M B2B Tech Services Company that yielded $1M in just 180 days.
+$1,000,000
#1 Ranked
Strategy and execution for a super premium Florida resort destination that landed them #1 on TripAdvisor and a boom in bookings.
+25%
25% B2B channel revenue increase for a major newspaper as a result of custom research and strategic planning for improving customer experience.
Our Most-requested Offerings
Launch Effect
Product/Service Go-To-Market Ignition
4-6 months
Start your product or service marketing and branding foundation on solid footing. This nexus for a go-to-market approach connects comprehensive go-to-market strategy, conceptual and visual identity, core visual elements, messaging, and a proven blueprint for lead and demand generation.
Core service elements:
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Comprehensive target customer: Profile(s), personas, and benefits analysis (emotional, functional).
Product/ Service Messaging: Value proposition, brand concept, brand essence, architecture, colloquial description, and applied writing examples.
Executional Plan: Media strategy, media planning and budget*, lead gen, and lead nurture approach.
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Visualization Exploration: Expert brand attributes mapping and brand visual boards development (imagery, fonts, colors, patterns, textures) that link the strategic brand concept to the visual expression for the product or service.
Identity Development: All elements in visualization exploration + full identity development concept options and application package that includes logo, typography, colors, icons, image style, textures, and other foundational brand identity elements. We’ll apply elements to a range of design applications to illustrate proof of concept for how the final chosen identity will come to life in marketing materials.
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Baseline custom set of core marketing pieces, built around the product or service brand identity and defined by your specific needs.
Example brand applications:—Business card
—Social media post
—Icons/App tile
—PPT Presentation cover
—Branded merch/wearable
System Effect
Marketing Core and Critical Mass
6-8 months
Build a marketing strategy and core brand visual and executional infrastructure for your business. Cover three major elements — a systematic strategic marketing approach, a core build of the infrastructure that will get you started, and the creative visual elements that make up both the brand identity and the applied visual content foundation.
Core service elements:
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Comprehensive marketing plan: Comprehensive, yet simplified and efficient planning approach to full and rapid strategic marketing infrastructure development, with attention to 3 key areas of your system — strategy, demand generation, and customer retention
Strategy development: Includes a cooperative and comprehensive target deep-dive, research, and profiling; full brand positioning and conceptual messaging development (value proposition, brand concept, brand essence, architecture, colloquial description, and applied writing examples)
Executional Plan: Media strategy, media planning and budget*, lead gen, and lead nurture approach *Additional media analysis & planning fees may apply, depending on size of budget, array of media buys, and scope of launch.
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Audit: Research and identification of the visual competitive advantage and differentiators for your brand, exploring category competitive visual attributes in order to map out a distinctive and differentiated visual design approach.
Discovery: Expert brand attributes mapping and visual brand mood boards development (imagery, fonts, colors, patterns, textures) that link the strategic brand concept to the visual expression for the product or service.
Design: Building on the visual brand mood boards development, we’ll proceed with full identity development concept options and applications that include logo, typography, colors, icons, image style, textures, and other foundational brand identity elements. We’ll apply elements to a range of design application to illustrate proof of concept for how the final chosen identity will come to life.
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Expanded custom set of core marketing pieces, built around the product or service brand identity and defined by your specific needs.
Example application mix:—Website homepage initial view
—Business card
—Multiple social media posts
—Icons/App tile
—PPT Presentation cover
—Branded merch/wearables
—Product/Service collateral cover
Growth Effect
Marketing Core System, Momentum, and Critical Growth Impact
9-12 months
For those ready to go all in on their marketing-fueled growth. Beyond a working system and foundation for your marketing, extend your efforts to experience the evidence of growth. The Growth Effect is our fully engaged offering to achieve critical growth impact. Nearly turn-key, we’ll guide and facilitate building a plan, infrastructure, key identity and visual marketing elements, marketing system, processes, and the fully engaged marketing expertise to guide you to the growth you seek. This is a senior level expert-run extension of your marketing efforts, driven by strategy and outcomes.
Core service elements:
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Comprehensive marketing plan: Comprehensive, yet simplified and efficient planning approach to full and rapid strategic marketing infrastructure development, with attention to 3 key areas of your system — strategy, demand generation, and customer retention.
Strategy development: Includes a cooperative and comprehensive target deep-dive, research, and profiling; full brand positioning and conceptual messaging development (value proposition, brand concept, brand essence, architecture, colloquial description, and applied writing examples)
Executional Plan: Media strategy, media planning and budget*, lead gen, and lead nurture approach *Additional media analysis & planning fees may apply, depending on size of budget, array of media buys, and scope of launch.
Fractional Marketing Leadership: Full executional management by expert, experienced CMO-level talent, working closely with your team (current or future) to build out, launch, and optimize your marketing system as soon as possible.
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Audit: Research and identification of the visual competitive advantage and differentiators for your brand, exploring category competitive visual attributes in order to map out a distinctive and differentiated visual design approach.
Discovery: Expert brand attributes mapping and visual brand mood boards development (imagery, fonts, colors, patterns, textures) that link the strategic brand concept to the visual expression for the product or service.
Design: Building on the visual brand mood boards development, we’ll proceed with full identity development concept options and applications that include logo, typography, colors, icons, image style, textures, and other foundational brand identity elements. We’ll apply elements to a range of design application to illustrate proof of concept for how the final chosen identity will come to life.
-
Comprehensive custom set of core marketing pieces, built around the product or service brand identity and defined by your specific needs.
Example application mix:—Website homepage initial view
—Business card
—Multiple social media post(s)
—Icons/App tile
—PPT Presentation cover/interior page
—Branded merch/wearables
—Product/Service collateral cover
—Environmental design/signage
—Packaging PDP example (if applicable)
Is this right for us?
This combined offering is not for everyone. We seek clients who are:
Strategic thinkers
You see the value of planning and making sure your strategy aligns
with your business plan.
Open-minded
Serious outside expertise and resources are important, wanted, and valued.
Process-driven
Willing to invest in their marketing as a process and a system (not an event).
Realistic
Aren’t looking (unrealistically) for magic bullets or overnight results.
Growth challenged
Experiencing issues with lead gen, plateaued sales revenues, expanding marketing abilities and reach, go-to-market strategies, or others related to growth challenges.
Investment-minded
Have a budget well into the 5-figures to invest over the coming 3 to 6 months in order to get a marketing foundation in place.
Ready to talk details?
Let’s do it! We will answer all of your questions, and ask a few ourselves.