Salvation Army of North Texas Campaign Identity

A campaign to fight against poverty, addiction, and homelessness.

Working in collaboration with the team at Genuine Article, we helped the Salvation Army of North Texas bring their “One Army Many Fronts” fundraising campaign to life through a comprehensive visual identity that included a campaign logo, style guide and in-depth case for support brochure.

The campaign aims to rally a united coalition to fight against three of the biggest societal challenges to overall prosperity facing North Texas – poverty, addiction, and homelessness.

The case for support brochure utilizes a unique two-sided, z-fold format to contrast these challenges with a positive plan of action for change. The unexpected format creates a memorable interaction for the reader, where the physical act of turning the brochure over communicates the change in perspective needed to make a true impact in the lives of the unseen and underserved population in North Texas.