Lakeside Foods

Building on the strong roots of a 135-year-old frozen food company located on the glacial plains of Lake Michigan, Lakeside Foods needed a fresh brand from seed to harvest.

Capitalizing on what made this family-owned company a staple in the frozen food industry, we designed an engaging brand experience that would attract more innovative companies and align with forward-thinking employees and flavor-minded brand partners. Approachability and strong Midwest roots acted as a foundation to make the brand bright, modern, bold, and fresh with a lifestyle all its own.

Starting with a strategic brand voice, then moving onto the logo and brand guidelines, we created a fresh photo library and curated a lifestyle branded merch program for customers and employees to represent the new brand in their daily lives.