Smartfood

Amplifying the good taste in an already great popcorn brand.

In collaboration with the amazing PepsiCo global design team, we executed a new brand and packaging redesign for a great tasting product. We transformed Smartfood into a category leading popcorn juggernaut…with a smile. Personable, modern and witty photography provided Josh Blaylock at The Food Photo Agency brought this fresh brand to life across all social and print channels. It out-performed the existing packaging in sales and mass-appeal to it’s newly targeted youthful-minded female audience.