Sweet Earth Natural Foods

Growing a little family brand by the beach into a national vegan category distruptor.

This creative partnership with Dallas-based BrandCory was anything but sour. Sweet Earth is a Northern California based natural foods company that creates the best vegetarian and vegan foods in the world. The scope of this project included a full identity system including logo, packaging, food image library art direction, interactive, branded merch, business cards and a fun postcard campaign. We had a blast creating the Zen Farmer to lead us into a new wheat meat world. 

The brand didn’t just look and taste good, it performed better than good. What was once a small local company that made awesome burritos available in Pacific Grove grocery stores, has grown into earning shelf space in every major grocery and convenience store nationwide. Not only did it grab the attention of health-conscience consumers, it caught the eye of Nestle, spurring them to acquire the brand in 2017, making it the feature vegan brand in its portfolio of offerings. Enlighten up, it’s all good, man.