IHOP Express

An innovative brand that infuses a little bit of breakfast in everything they do.

In a creative partnership with BrandCory in Dallas, we were brought in to build a fast-casual category challenging version of the historic IHOP Restaurant. The challenge from IHOP was to create a modern, fun, and witty brand for their new IHOP Express fast-casual concept in San Diego, CA in the Gaslamp District. We created the entire brand experience to align with it’s innovative, yet familiar menu items available for breakfast, lunch and dinner. To polish off our brand identity, we collaborated with Austin-based photography Randal Ford to create pop-art-esque portraits out of a select group of menu items. Our goal was to create a brand experience that your grandparents would hate. Nailed it!