Bleshoux Brewing Co.

Barley and fruit brewed with delicate force.

Bleshoux Brewing Co. is a local craft homebrew in Dallas, TX created by the beer beast himself, Greyson Lane. Bleshoux specializes in bold sours and fruit-based beers. Based on our Opportunity Discovery, the craft beer category was filled with saturated colors and maximalist style design. So we designed the identity and packaging feel unexpected, kinda odd and mysterious, but also bold and in your face to contrast most craft beer brands in the category. The use of white, stark, gritty, black & white combined with modern, sophisticated soft flavor colors allowed this brand to stand out from the crowds at beer festivals all across the state.