VELA Founder Network

The VELA Founder Network is the nation’s leading community of entrepreneurs providing alternatives to conventional schooling. By providing early capital, access to a thriving community of entrepreneurs, and connections to resources and support, VELA is accelerating the exploration of new frontiers in education.

Our task was to create a strategic brand identity for VELA, including a redesigned logo, visual toolkit, social media graphics, and an inspiring website that positions VELA as a trusted supporter of educational entrepreneurs.

We achieved this with a new logo that encourages ambition, adventure, curiosity, and optimism. Friendly typography fosters approachability, while the iconography uses color to represent collaboration. Interactive graphic elements add energy and focus to the brand imagery.

Finally, motion graphics bring the brand identity elements to life, enhancing engagement through an educational explainer video produced by Michael Burke at WildReply.

Join us in spurring innovations in education by donating at Vela.org