Starry Station
A smart internet router aimed at breaking through the clutter.
Collaborating with Starry Co-Owner/Creative Director Jane Huschka was the key to bringing this unique product to life. Starry is a revolutionary internet category disruptor with a beautiful router featuring a smart touchscreen. Starry needed a package that stood out from the boring, lifeless, rectangles on shelf. The result is a simple solution that capitalizes on the unique shape of the router itself. It looks unlike anything else on shelf, and demands to be picked up and considered. Sometimes you have to get out of the way and give the product a soap box to tell it’s story.
Packaging
Iconography
Competitive Study