Reunion Tower

A Dallas icon that has served the city for decades gets a brand that celebrates everything that makes it great.

In a creative partnership with TRG and the Reunion Tower marketing team, we created a new brand for the the Dallas iconic tower and an overarching visual language for the brand that centered on the iconic shape and famous lights of the tower’s geodesic dome. Patterns, textures, colors, and typography were detailed in a brand standards document that not only guided the creation of signage, uniforms, retail items, and other visual content for the brand, but also helped influence and inspire the design of the interior physical space that was brought to life by Gensler.

Once the overarching identity was established, we then went to work developing an advertising awareness campaign to promote the opening of the new observation deck through print, digital, bus and transit advertising, pole banners, and social media.