Josephine’s Bistro

Southern French flavor, tastefully twisted with Texan hospitality.

Josephine’s is a neighborhood bistro in Wylie, Texas that serves French cuisine with a Texas twist. We created a visual identity that captured Texan attitude and French delicacy, while always walking the line of too Texas, and too French, but still earning the title of “the nicest place in town”.

Commissioned oil paintings of texified French bulldogs and Texan toile provided the unexpected and memorable moments needed to get people talking and make Josephine’s brand as special as its food. The Texan bulldog artwork even has famous Texan sayings translated into French that inspire a fun language translation game.